BlueRock Therapeutics set out to reimagine their Cambridge headquarters to inspire their team and reflect their mission to innovate and heal. To bring this vision to life, they sought a partner who shared their values and could create an environment infused with creativity and purpose. That’s when BlueRock Therapeutics partnered with ArtLifting. 

Through our collaboration, BlueRock and ArtLifting created a dynamic and meaningful environment. By integrating an annual rotating artwork collection and a commissioned sculpture into their headquarters the impact was immediate and profound.

- BlueRock Therapeutics

A Canvas of Inspiration

BlueRock's annual artwork rotation includes over 30 placements throughout their headquarters. This carefully curated collection beautifies their space, highlights their values, and has generated over $45,000 in impact for artists.

The print rotation program  is a favorite among staff, with each rotation bringing its own story and energy into the workplace. The artworks’ vibrant colors brighten the space, while the plaques that accompany each piece with the artists' journeys help employees form deeper connections with the art and diverse communities.

In curating this collection for Bluerock’s office, ArtLifting ensured that the artwork not only matched the aesthetic vision of the space but also deeply resonated with BlueRock's mission and values, with each piece carrying its own story. Many of the artists have direct ties to the local Cambridge and Boston communities where the headquarters are located. All the featured artists bring a direct connection to BlueRock’s mission of healing through their personal experiences with disabilities and the healing power of art. 

The sense of shared purpose is evident in the way BlueRock's team speaks about the art. “We are so excited to be able to enjoy and be surrounded by this inspiring art as we work towards creating treatments for patients!” they shared on their social media channels. The artwork doesn't just decorate the walls; it invigorates their work and serves as a constant reminder of the power of healing and creativity.

David McCauley’s commissioned suspended sculptures, inspired by the BlueRock logo, hang in the office lounge. Photography by Michael Madden.

Sculpting a Brand Identity

In addition to the artwork rotation program, BlueRock commissioned a sculpture from artist David McCauley to provide bespoke branding in the space. His design draws inspiration from BlueRock’s logo, transforming it into two stunning sculptures made of powder-coated aluminum that incorporate LED elements. 

The sculptures are suspended, creating a focal point that brings the company logo to life. David collaborated closely with fabricators and local installers to bring this vision to life, and the result is a striking, modern installation that resonates deeply with BlueRock’s brand identity.

As an artist living with paralysis, McCauley applies various adaptive mark-making techniques in the creation of his work while exploring topics of inclusion, universal design, accessibility, and the physical state of the human body. He creates in a diverse range of media, including acrylic and oil paintings, neon and steel sculptures, gunpowder paintings, typewriter installations, and other site-specific works. 

David’s sculptures allow BlueRock to stand out and showcase their brand values in a highly trafficked area of their office. Its visual impact and connection to the brand’s logo fosters a sense of belonging among staff working nearby, strengthening BlueRock’s company culture. The story behind the piece also underscores the company’s dedication to community, drawing attention to the importance of diverse experiences and perspectives embodied in David’s artistic and personal journey.

Connie Avery’s piece Seeing The Light Through The Flames hangs on the wall of an office nook. Photography by Michael Madden.

Empowering Artists through Workplace Design

Through the partnership with ArtLifting, BlueRock has created meaningful opportunities for artists to share their work and stories. Each sale is a testament to the artists' talent and potential, providing an emotional boost that fuels their aspirations. This support inspires artists to reach higher, invest in their skills, and paint brighter futures, creating rippling effects on their confidence and career growth.

Eve Hennessa, one of the featured artists, shared, "As a medical geek and someone always hopeful for healing, it's wonderful to have my art in a BlueRock Therapeutics space.”  A DC-based artist, Eve found refuge in art after years of battling severe chronic PTSD, using her creativity to create vibrant, uncontrollable pieces that reflect her journey toward beauty and healing. “I'm happy people appreciate my work, and I love that my art is part of such a healing environment." 

For Connie Avery, who contributed the piece Rhapsody in Bloom, the experience was equally meaningful. "Seeing my artwork in your space, where so many people can enjoy it, makes my heart sing. Being legally blind, ArtLifting has given me the opportunity to share my work, and I’m truly grateful." Connie, who lives with Retinitis Pigmentosa and Usher’s Syndrome, pursued art as a way to honor her late brother and to find independence despite her vision and hearing impairments, creating vibrant, stained glass-inspired pieces that celebrate color, light, and resilience.

These artists, along with others like Suzanne Hellums and Cheryl Kinderknecht, have felt the emotional and professional impact of BlueRock’s support. Suzanne expressed her gratitude, saying, "It’s an honor to have my artwork displayed at BlueRock Therapeutics. I’m grateful for their support and for the important work they do." Cheryl echoed this sentiment: "BlueRock’s partnership with ArtLifting and support for underrepresented artists is truly life-changing."

The ArtLifting artworks at BlueRock’s office form an integral part of a collaboration aimed at advancing intelligent branding, community impact, and artist resilience. The rotation program and commission have influenced not only their staff and work environment but also the lives of the artists who bring their creative visions to life. What began as a collaboration to transform a workspace has evolved into a meaningful partnership that reflects BlueRock's commitment to healing, creativity, and community.

Images

1. Banner: Three print reproductions of Billy Megargel’s artwork hang on a corridor wall. Photography by Michael Madden.
2. Quana Madison’s piece I Am Rooted in Inner Peace hangs on the wall of an office nook. Photography by Michael Madden.
3. Artworks Untouched, Watermark, and Flight by Elizabeth Belstraz hang in a communal office space. Photography by Michael Madden.
4. Kennedy Nganga’s piece Cool Colorful Geometrics hangs on the wall of a meeting room. Photography by Michael Madden.
5. A large print of Madison Elyse Rubenstein’s piece Absence of Certainty hangs on a corridor wall. Photography by Michael Madden.
6. Print reproductions of all four pieces in Connie Avery’s Peony series hang in an office break room. Photography by Michael Madden.
7. MJ Cooper’s piece Transcendence hangs on the wall of a meeting room. Photography by Michael Madden.
8. Large print reproductions of Aimee Hofmann’s pieces Bizarre Love Triangle 1 and  Bizarre Love Triangle 2 hang on a corridor wall. Photography by Michael Madden.
9. Large print reproductions of Aaron Novak’s pieces 85, 95, 96 hang on a corridor wall. Photography by Michael Madden.